Tuesday, March 26, 2013

Chartwells Higher Education: UMass Dartmouth Dining Services

Marketing Intern for Marketing Director

Assist the location management team through development, production and implementation of tactical marketing initiatives aimed at increasing customer retention, improving image, improving margins and increasing market share for Dining Services. Emphasis on customer satisfaction and growing base business.


1. Work with Marketing Director to develop marketing collateral to assist in driving sales at all locations and meal plan sales.

2. Responsible for designing and developing ad campaigns for University Publications, radio, etc.

3. Collaborate Marketing Director to develop an inclusive communication strategy that includes direct mail, social media, focus groups, customer surveys, and advisory committee, to all of the specific university customer segments.

4. Develop and maintain account specific websites, promoting both retail and board dining programs.

5. Help in the coordination of all on campus events.

6. Work with other UMass Dining Student Employees in overseeing all Market Research Projects.

7. Collaborating with other interns in projects.

8. Any other duties assigned by Dining Service Managers.

Must be at least a sophomore and marketing/advertising major.

Demonstrate the ability to prioritize and complete assignments involving multiple functions in a timely manner. Excellent technical, written and oral communication skills are required. Individual must be a self-starter and very detailed oriented. This is a yearly paid position. Internship credit is also available through the Charlton School of Business.

Minimum of 12 hours/week.

Please submit your resume via email to Caitlin Cooney, Marketing Director of UMass Dartmouth by April 15th. If you have any further questions, please don't hesitate to ask.

Email: ccooney@umassd.edu