Internship Running and Training Footwear Product Marketing
Job Location: Canton, MA
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At Reebok we want to break down the barriers to getting fit and bring the fun back to fitness. We believe that fitness is something people should enjoy doing – not a chore. Here at “The Home of Fitness” we live this mission every day and we’re looking for the most passionate students on campus to join our team.
The Running and Training Footwear Product Marketing team is looking for a dedicated, organized, high-energy student to join the team for the summer (June-August). This internship will provide a qualified candidate with the opportunity to gain hands-on experience working within an organization that is a worldwide designer, marketer, and distributor of sports, fitness and casual footwear, apparel, and equipment.
Responsibilities:
•Research running and cross training footwear competition through retail visits and internet and compile comprehensive competitor landscape. This research project will be presented to the product team and will directly affect our line plan creation.
•Assist product marketing team with footwear color and material projects. This project will lead to new colors on existing footwear models for major retailers and key global markets.
•Analyze sales stats, forecasts, and profit margin for current line of footwear and report back with regional trends and themes. All global regions will be analyzed: Europe, Asia, Latin America, US, and Canada. This project will help product team assess efficiency trends.
•Work with Reebok Brand Marketing team and prepare creative Go-To-Market materials for the annual Global Marketing Meeting (GMM).
Qualifications:
•Must be enrolled in an undergraduate program at time of internship
•Enthusiasm and strong work ethic a must
•Strong verbal and written communication skills
•Must be flexible and able to handle multiple projects at one time
•Strong working knowledge of all Microsoft Office applications
•Ability to analyze numbers through excel and other means of data collection.
•Able to work full time for months of June - August
•Previous co-op/internship experience required
•A clear passion for running
•A shared passion for the Reebok fitness message is required
