Saturday, March 3, 2012

Marketing Internship, Keds Stride Rite - Lexington, MA

Marketing Internship, Keds
Stride Rite - Lexington, MA
See original job posting at Stride Rite »
Collective Brands Performance + Lifestyle Group’s 2012 Summer Internship Program:

Our summer internship is so much more than just a summer job. It’s responsible assignments that affect the business; structured educational workshops from senior management; supportive mentoring; and an opportunity to work on a comprehensive strategy project and present to the senior leadership team.

KEDS - If the American spirit inspires you to live out your dreams, and if you have a love for discerning style and creative possibilities, discover an internship with Keds. Keds is helping to inspire a collective spirit of new American style, youthful optimism, collaboration and togetherness.

Keds seeks a highly motivated marketing intern for the Summer 2012 semester. This internship requires 40 hours per week and will provide on-site assistance to the Keds Marketing team, which will include a variety of projects that touch retail marketing, public relations, social media, as well as digital and experiential programs. A strong interest in fashion and social media is required.

Responsibilities:
Support seasonal experiential programs:
Provide administrative support

Assist with brainstorming

Coordinate branded trailer location, storage, upkeep

Source promotional items

Manage calendars and develop and track timelines

Consumer & competitive research

Review trend reports

Review competitor websites and e-newsletters

Prepare in store visual merchandise comparison report

NY Showroom

Assist with shipping product/assets

Source materials needed

Sales Meeting

Assist manager in development and execution of marketing elements

Social Media

Assist manager with daily status updates for Facebook and Twitter for the Keds and Grasshoppers brands

Monitor Chictopia style galleries and incorporate them into social media as needed

Create sets on Polyvore to integrate into social media

Support logistics for key events (tradeshows) and photoshoots

Assist with execution of marketing materials for FFANY , tradeshows & sales/marketing events

Organize product samples

Copywriting/content review

Draft email communications, product copy, press materials as needed

Proofread marketing copy as needed

Review videos for creative input

Sweepstakes Management

Manage and fulfill sweepstakes/contest registrations and awards

Public Relations

Track and organize samples internally and externally

Update PR collaboration calendars as needed

Coordinate with PR agencies to ship samples

Respond to media requests for product as needed

Keds Collective

Coordinate and track Artist sample codes

Assist Manager with signing on new artists and responding to inquiries

Make suggestions for streamlining and evaluating artists in the Collective

AdminProcess new vendor setup forms, check requests and PO number processing

Monitor Peoplesoft for invoices

Requirements:
Must be enrolled in a Bachelor’s degree program, rising seniors preferred

Knowledge of MS Office (word, excel, PPT) is required

Experience with Adobe Photoshop preferred

Strong familiarity with social networking sites like Facebook, Chictopia, StyleCaster, Twitter and YouTube