Overall Responsibilities
The core job functions of this position are to assist in circulation and sales planning, execution, and analysis of the lapsed customer database and all prospecting efforts. This includes promotional planning and testing different marketing methods. This position assists the company in achieving annual targets including demand, cost per customer, number of reactivated and new customers, commercial investment and commercial pressure ratios. The Marketing Acquisition Analyst is also an important communicator with internal departments and external vendors.
Duties & Responsibilities:
o Assist in defining individual contact, seasonal, and long-term circulation and demand plans, including alternative methods to acquire new customers
o Assist in planning campaigns and seasonal promotions and analyze for rollouts and tests
o Evaluate external list rental requests to determine compatibility with Redcats USA standards
o Work with the Internet Marketing Team to gain more online customers
o Participate in gift planning and creative presentations of third-party merchandise
o Compile competitive tracking information (mail dates, direct and online promotions, page counts, etc.)
o Identify opportunities to improve customer demand performance and/or reduce expenses
o Establish promotional offers in order entry system
Requirements:
o Detailed oriented with strong organizational and communication skills
o Comfortable working with complex spreadsheets and mathematical and creative challenges
o Must be flexible and deadline oriented with team building skills
o Strong analytical skills
o Financial background a plus
o Bachelors Degree
o 2 years Direct Marketing Experience Proficient in Excel, Microsoft Access is a plus
Redcats, as a multi-channel company, has numerous world-renowned home shopping brands in its portfolio, leaders in their respective markets, including Chadwick's, metrostyle, Jessica London, Woman Within, Roaman's, KingSize, BrylaneHome, BrylaneHome Kitchen, La Redoute, The Sportsman Guide and The Golf Warehouse.
Redcats USA offers a wide range of value and quality driven merchandise categories, from missy apparel, men's sporting goods, and women's and men’ss plus-size apparel, home and lifestyle products.
Redcats is the world's 3rd largest home shopping company in the world.
Redcats USA's corporate office is located in New York City. They also have merchandising, fulfillment and customer contact center operations in West Bridgewater and Taunton, Massachusetts; Indianapolis and Plainfield, Indiana; and San Antonio and El Paso, Texas.
Laurie J. Nataupsky
Manager, Employment & Development
Redcats USA
35 United Drive
W. Bridgewater, MA 02379
p508 895-2632
fax 508 587-8327
http://www.redcats.com/
