POSITION DESCRIPTION
Position Title: Online Marketing Analyst
Reports to: Director, E-Commerce, BAG Division
Department: Redcats USA Boston Apparel E-Commerce Group
# Of Assoc. Supervised: 0
Location: West Bridgewater
POSITION SUMMARY:
The goal of the online marketing analyst is to plan, execute and track marketing initiatives that drive
traffic, revenue and new customers to the web. While working closely with the marketing, merchandising, web studio, and corporate teams (online marketing and online technology groups), the online marketing analyst is responsible for the implementation and tracking of the web marketing plan established with the E-Shop manager and the Marketing Director of the brand. This position will also work closely with external partners (Email, paid search, affiliates, comparison shopping engines, and other online marketing partners/vendors) to drive results and optimize budget allocation to the various programs. An excellent understanding of web business concepts, practices and procedures is required. Entrepreneurship, leadership, and creative thinking are necessary, along with good analytical skills.
DUTIES/RESPONSIBILITIES:
1. Work closely with online marketing external partners, corporate experts and E-Shop Manager in search engine optimization as well as strengthening the affiliate and comparison shopping engine programs.
2. Work closely with Web administrator, merchandising and web studio to develop and deploy brand driven emails.
3. Utilize various reporting tools to track online marketing campaigns (emails, search, affiliates).
4. Produce and publish appropriate website performance analysis for Senior Management review, using the internal Site Analytics tool.
5. Perform external analysis of industry trends and competitor initiatives through primary and secondary research methods.
6. Must clearly understand the brand positioning and how to translate to optimized marketing programs.
7. Assist in the maintenance of web commercial investment budget.
MINIMUM QUALIFICATIONS:
· Bachelor’s Degree (preferably in Marketing).
· 1-3 years experience in online marketing or related field.
· Experience in online merchandising, marketing or production.
· Word, Excel, PowerPoint
Redcats, as a multi-channel company, has numerous world-renowned home shopping brands in its portfolio, leaders in their respective markets, including Chadwick's, metrostyle, Jessica London, Woman Within, Roaman's, KingSize, BrylaneHome, BrylaneHome Kitchen, La Redoute, The Sportsman Guide and The Golf Warehouse.
Redcats USA offers a wide range of value and quality driven merchandise categories, from missy apparel, men's sporting goods, and women's and men’ss plus-size apparel, home and lifestyle products.
Redcats is the world's 3rd largest home shopping company in the world.
Redcats USA's corporate office is located in New York City. They also have merchandising, fulfillment and customer contact center operations in West Bridgewater and Taunton, Massachusetts; Indianapolis and Plainfield, Indiana; and San Antonio and El Paso, Texas.
Laurie J. Nataupsky
Manager, Employment & Development
Redcats USA
35 United Drive
W. Bridgewater, MA 02379
p508 895-2632
fax 508 587-8327
http://www.redcats.com/
