DEADLINE EXTENDED TO May 10,
2012.
UMass Dartmouth Dining Services
Chartwells
Lead
Marketing
Intern
Assist
the location management team through development, production and
implementation
of tactical marketing initiatives aimed at increasing customer
retention,
improving image, improving margins and increasing market share for
Dining
Services. Emphasis on customer satisfaction and growing base business.
Duties:
1. Work with Marketing
Manager and Regional Marketing
Director to develop marketing collateral to assist in driving sales at
all locations.
2. Responsible for
designing and developing ad campaigns
for University Publications, radio, etc.
3. Collaborate with
Marketing Manager and Regional
Marketing Director to develop an inclusive communication strategy that
includes
direct mail, social media, focus groups, customer surveys, advisory
committee,
to all of the specific university customer segments.
4. Develop and
maintain account specific websites,
promoting both retail and board dining programs.
5. Help implement all
aspects of campus marketing plan.
6. Collaborating with
other interns in projects.
7. Any other duties
assigned by Dining Service Managers.
Must be a junior or
senior and a marketing/advertising
major. Demonstrate the ability to prioritize and complete assignments
involving
multiple functions in a timely manner. Excellent technical, written and
oral
communication skills are required. Individual must be a self-starter and
very
detailed oriented. Must be willing to work at least 9 months (entire
school
year), minimum of 12 hours/week. This is a paid internship.
Please
submit your resume via email to Caitlin Cooney, Marketing Manager, by
May 10,
2012. If you have any further questions,
please don't hesitate to ask. Email: ccooney@umassd.edu
