CBS Corporation - Boston, MA
Start accepting applications on February 15th for Summer Semester - Deadline March 15th
WBZ NEWSRADIO: NEWS INTERNSHIPS
The internship experience is designed to introduce you to the basics of digital sales and to the internal operations of the digital department. You will work daily with the Digital Team on day to day needs, assist Account Executives in researching and landscaping leads that may be fit as new advertisers, work with traffic and marketing coordinator, create recap presentations for local and national clients utilizing PowerPoint and work with webmaster to gather and post content to radio station websites. Assist WBZ NewsRadio News Department in news gathering, writing, audio production, and administration. Learn how a station dedicated to 24 hours of news and talk operates in all aspects. WBZ NEWSRADIO: SALES PROMOTIONS INTERNSHIPS Assist the Sales and Promotion Departments with the creation, development and execution of promotion campaigns for radio advertisers. Learn how to successfully execute on-site appearances, plan station events, and assist with daily prize distribution. WBZ-AM NEWSRADIO WEB INTERNSHIPS Assist Webmaster in site development, design and upkeep. Computer knowledge is a must. Learn how web site content is maintained and updated, use HTML, help design graphics for the site, learn how ad space is used by the sales departments and answer or forward numerous daily email requests. Develop skills in current web design/publishing software, including Adobe PhotoShop, Allaire HomeSite, Netscape Navigator/Communicator, Microsoft Internet Explorer, as well as Microsoft Office. Learn how a radio station sales department operates. Tasks include: monitoring competitive programming, following-up on leads for contact info, updating databases for new business, shadowing Account Executives on sales calls. Other responsibilities include working with the Sales Manager on event planning, assisting with off-site promotions including contacting and distributing prizes to contest winners, working with the web department in scheduling promotions, aiding in producing proposals.
