UMass Dartmouth Dining Services
Chartwells
Lead Marketing
Intern
Assist
the location management team through development, production and implementation
of tactical marketing initiatives aimed at increasing customer retention,
improving image, improving margins and increasing market share for Dining
Services. Emphasis on customer satisfaction and growing base business.
Duties:
1. Work with Marketing Manager and Regional Marketing
Director to develop marketing collateral to assist in driving sales at all locations.
2. Responsible for designing and developing ad campaigns
for University Publications, radio, etc.
3. Collaborate with Marketing Manager and Regional
Marketing Director to develop an inclusive communication strategy that includes
direct mail, social media, focus groups, customer surveys, advisory committee,
to all of the specific university customer segments.
4. Develop and maintain account specific websites,
promoting both retail and board dining programs.
5. Help implement all aspects of campus marketing plan.
6. Collaborating with other interns in projects.
7. Any other duties assigned by Dining Service Managers.
Must be a junior or senior and a marketing/advertising
major. Demonstrate the ability to prioritize and complete assignments involving
multiple functions in a timely manner. Excellent technical, written and oral
communication skills are required. Individual must be a self-starter and very
detailed oriented. Must be willing to work at least 9 months (entire school
year), minimum of 12 hours/week. This is a paid internship.
Please
submit your resume via email to Caitlin Cooney, Marketing Manager, by May 4,
2012. If you have any further questions,
please don't hesitate to ask. Email: ccooney@umassd.edu
