INTERESTED CANDIDATES - SEND RESUME AND COVER LETTER TO:
Francine Alfonse falfonse@umassd.edu
Marketing
Research Intern
Overview:
This position would offer assistance with various marketing
(including social media and website maintenance) & research projects
related to the ATMC and Economic Development Division. The intern will apply
knowledge acquired in the classroom to real-world situations, as well as gain
the skills and experience that is necessary to prepare him/her for a successful
career upon graduation. The intern will be responsible for assisting in the
development and implementation of marketing, business development, and social
media plans. This will be accomplished through developing, maintaining and
expanding marketing channels/methodologies to the university and industry
community, as well as diverse partner networks.
Essential Functions:
·
Marketing Initiatives:
o
Qualitative Marketing Research/Analysis
(gathering and analyzing market data)
o
Market/Product Research for TVC
companies (Provide accurate market data for use in business decision-making and
product launching)
o
Perform
market research through interviews, focus groups and surveys
o
ATMC/Economic Development Publications (Develop newsletters, brochures, and press
releases)
o
Prepare Policy and Procedure
Documentations
o
Website Support (ATMC/Economic Development website updates & page modifications)
o
Any other miscellaneous assignments
·
Social Media Initiatives:
o
Coordinate events calendar with online
activity
o
Ensuring consistency of messages across
multiple outlets
o
Preparing reports to update staff on
usage statistics
o
Tracking social media influence
measurements
o
Continuous monitoring and coverage of
all social media outlets
