Friday, April 5, 2013

Summer 2013 - Product Marketing Intern

Product Marketing Intern

Click here to apply:

Newell Rubbermaid - East Longmeadow, MA


Reference Code: 1301396

Newell Rubbermaid is a global marketer of consumer and commercial products that touch the lives of people where they live, work and play. We are committed to building consumer and commercial Brands That MatterTM while leveraging the benefits of being one company: shared expertise, operating efficiencies, and a culture of innovation. Our globally recognized brands include Sharpie, Paper Mate, DYMO, EXPO, Waterman, Parker, Rolodex, IRWIN, LENOX, Rubbermaid, Graco, Calphalon, Goody and Teutonia.

The success of our company starts with our people. Newell Rubbermaid's Summer Internship Program is an important element of our strategy to provide a diverse pool of talent for critical projects and entry level hire. Our offering includes a dedicated manager and mentor to outline clear assignments and provide direction throughout the summer; challenging and exciting projects and works assignments; volunteer and social activities to build intern community and professional development; visibility to key leaders in the company; and the opportunity to experience our everyday life at Newell Rubbermaid.

This is a job summary which includes essential job duties of the position. More specific information regarding duties may be provided upon request for particular locations and facilities.

Responsibilities: Primary responsibilities at this level include participating in cross-functional teams, managing projects, new product execution, performing business analysis and tracking, and supporting the brand manager with the overall consumer marketing and management of the brand.

Examples of responsibilities include:

Consumer and Market Insights - track marketing metrics, such as share/POS, distribution, and pricing. Recommend conclusions and action steps for the brand and business.

Brand Strategy - collaborate with marketing services to complete a creative brief and execute packaging designs consistent with a determined communications hierarchy and a global style guide.

Innovation and Product Portfolio Management - analyze historical new product launches, and reports on vitality rates.

Pricing - collaborate with channel management to monitor competitive pricing information and tracks own-brand pricing. Recommend key conclusions and action steps for the brand and business.

Integrated Marketing Planning - Analyze consumer, category, competition, and channel/customer as part of a situation assessment. Recommend key conclusions.

Financial Management - Work collaboratively with cross-functional team to reduce finished goods inventory and Excess and Obsolete. Qualifications

Completed Junior year in Business or Marketing program

Minimum GPA of 3.0 or higher

Internship or work experience preferred, in marketing or like field

Has a proven record of demonstrating the following skills:

Problem-solving and decision making

Collaboration and teamwork

Leadership, significant position preferred

Achieving results


Demonstrated project management skills and ability to balance multiple assignments at once

Desire to make a strong contribution in a continuous learning environment, while enhancing their readiness for a marketing career

Newell Rubbermaid and its divisions are equal opportunity employers and are drug free organizations. M/ F/ D/ V are encouraged to apply. Newell Rubbermaid does not sponsor foreign citizens for H-1B visas, permanent resident status or temporary work authorization for this position.