Chartwells Higher Eduation
Marketing Intern for Regional Marketing Director
Assist the location management team through development, production and implementation of tactical marketing initiatives aimed at increasing customer retention, improving image, improving margins and increasing market share for Dining Services. Emphasis on customer satisfaction and growing base business.
Duties:
1. Work with Regional Marketing Director to develop marketing collateral to assist in driving sales at all locations.
2. Responsible for designing and developing ad campaigns for other University Publications, radio, etc.
3. Collaborate with Regional Marketing Director to develop an inclusive communication strategy that includes direct mail, social media, focus groups, customer surveys, advisory committee, to all of the specific university customer segments.
4. Develop and maintain account specific websites, promoting both retail and board dining programs.
5. Help plan out different social media events for multiple universities
6. Collaborating with other interns in projects.
7. Any other duties assigned by Dining Service Managers.
Must be at least a sophomore and marketing/advertising major. All work will be done from UMass Dartmouth Campus.
Demonstrate the ability to prioritize and complete assignments involving multiple functions in a timely manner. Excellent technical, written and oral communication skills are required. Individual must be a self-starter and very detailed oriented.
Minimum of 12 hours/week.
Please submit your resume via email to Caitlin Cooney, Marketing Director of UMass Dartmouth by November 26, 2012. If you have any further questions, please don't hesitate to ask.
Email: ccooney@umassd.edu
