The New Bedford Symphony Orchestra brings classical music, new music, and a range of music-education programs to more than 50,000 of the Massachusetts' South Coast community every year. In an area where
economic hardship makes everyday life difficult for struggling individuals and families, the NBSO stands as an essential cultural resource for the entire region -- and one that is regarded with great pride.
The mission of the NBSO is to make music available to men, women, and children in the South Coast Region. We offer live orchestra concerts in downtown New Bedford, free concerts for children during
the month of March, Master Classes in the high schools and colleges for student musicians, and a sensational Music in the Morning program for elementary school children in their classrooms every morning of
the school year. In short, as the foremost cultural institution in the area, we are the sound of music for our region. Our current offerings are:
Live Music Concerts: 5 classical concerts per season at the historic Zeiterion Performing Arts Center on Purchase Street in New Bedford; 2 pops concerts per year in other venues;
Music in the Morning: music every morning for 11,000 children in 31 schools (9 districts) of the South Coast area;
Young People's Concerts: 4 (increasing to 6) live classical music concerts at the Zeiterion for 5,000 young people each year;
NBSO Lectures and Master classes: free lectures preceding NBSO concerts and master classes provided by NBSO distinguished soloists in varying regional high schools and colleges;
Civic and Special Events: NBSO members play for fund-raisers and other events where music helps to celebrate a special occasion.
http://www.nbsymphony.org/.org
Overview of the internship/coop objectives:
To assist the Marketing/Development Coordinator to increase concert
attendance, event attendance, and program participation using
promotional materials, ad placements, press releases, direct mail,
radio, and other marketing tools.
Primary duties and responsibilities:
1) Attend Marketing Committee Meetings.
2) Design: Work with the Marketing Committee to design a "look"
for the Symphony Seaside Swing 2008 promotional materials, as well as
next season's subscription brochure.
3) Update Poster distribution spreadsheet for each concert and
assist in preparing/distributing promotional materials.
4) Update mailing list as needed for direct mail runs.
5) Serve as a liaison with designer by proofreading promotional
materials to ensure accuracy of information.
What will the student learn from this experience?
The student will learn first-hand the basics of Arts Marketing, putting to practice the Marketing Fundamentals learned in the classroom to promote a local non-profit Arts Organization with a limited budget for advertising. The student will be required to tap into his/her creativity to come up with new ways of promotion in order to reach new audiences.
Job Title: Marketing Intern
Compensation: N/A
Academic Preparation of the student required (graduate, senior, junior, courses taken, GPA, etc.): Undergraduate, Marketing/Business Major, GPA: 3.0
Skills Required: Creative, Must work well in a team environment, Flexible, Excellent Organizational Skills, Time Management, Detail-Oriented. Computer Literate and experience with Microsoft Office software programs.
Hours of Work: 9
Start and End Dates: Spring Semester
Primary Supervisor: Shahara Proulx, Marketing/Development Coordinator
To whom should students send resume/application and how? Lena Moniz, Executive Director. Please send resume/application electronically to nbso@earthlink.net.
Deadline for submitting resume/application: N/A
How will the student(s) be evaluated? The student will be evaluated on his/her performance at the office, participation in Committee Meetings, and willingness to perform tasks related to Arts Marketing.
Name and title of the person providing this information:
Shahara Proulx, Marketing/Development Coordinator
Lena Moniz, Executive Director
