Social Media Marketing Intern
Assist the location management team through development, production and implementation of tactical marketing initiatives aimed at increasing customer retention, improving image, improving margins and increasing market share for Dining Services. Emphasis on customer satisfaction and growing base business.
Duties
1. Collaborate with Marketing Manager and Regional Marketing Director to develop social media campaigns for all locations using Facebook, Twitter, YouTube, etc. This includes designing campus wide and site specific promotions. As well as updating pages on daily or weekly basis.
2. Staying up to date on Social Media trends and always help looking for the next big thing.
3. Help develop and maintain Dine on Campus website, promoting both retail and board dining programs.
4. Maintain all social media websites.
5. Helping develop and implement Text on Campus campaigns.
6. Collaborating with other interns on projects.
7. Any other duties assigned by Dining Service Managers
Must be a junior or senior and a marketing/advertising major. Demonstrate the ability to prioritize and complete assignments involving multiple functions in a timely manner. Excellent technical, written and oral communication skills are required. Individual must be a self-starter and very detailed oriented. Minimum of 10 hours/week. This is a semesterly position for class credit and a non paid internship.
Please submit your resume via email to Caitlin Cooney, Marketing Director, by December 16, 2011. If you have any further questions, please don't hesitate to ask. Email: ccooney@umassd.edu
